Design Cues: A smartwater Bottle
September 28, 2010 22 Comments
Thirsty at the airport, I bought myself a bottle of smartwater. Till I got on the plane, I still couldn’t figure out how to open it.
Well, I know I can screw the whole cover, but I paid extra just for the small widget at the top that I can pop it open and drink water like a baby (forgive me if the industrial designers didn’t mean so but I always have this wired association every time I see bottled water covers like this.)
I read thoroughly on the bottle, no instructions. I looked closely at the top, no indications.
I have to say, this is the extreme minimalist design, w/o any cracks, hints to cue problem solving. (Sorry for the image quality it was a bumpy ride.)
The bottle sat at my lap for two hours and with my determination compounded by the fact that I had nothing to do bored on the plane but playing with this water bottle, I finally made my way through:
Back to home, a bottle of Arrowhead caught my attention. Crystal clear cues and detailed instructions, as easy as a piece of cake:
And oh, Happy September!